Your Business Is Not Getting Enough Attention
You may have a good product or service, but potential customers do not know about it or do not immediately understand why they should choose you.
●Renmoney Business Mastery Series (FREE)
How to Position Your Business for the Ember Season
Practical strategies to finish the year strong.
Learn practical strategies from Anthony Eigbe, Chief Creative Officer, TECNO Mobile West Africa, on how to position your business, cut through the noise, and make the most of the Ember Season.
Saturday, September 26, 2026
10:00 AM WAT
Online Event
5,000+
SME businesses helped so far
The Challenge
Everyone Is Selling. Why Should They Choose You?
The Ember Season is one of the busiest periods for many Nigerian businesses. Customers are ready to shop, celebrate, travel and spend, but businesses are also competing harder for their attention.
Having a good product is not enough. Customers need to notice your business, understand what makes it different and have a clear reason to choose you.
The Market Gets Noisier
From Black Friday to Christmas offers, end-of-year sales, and social media promotions, customers are bombarded with messages. It becomes harder for smaller businesses to compete for attention.
Everyone Starts Running Promotions
Discounts, giveaways, bundles, and “sales” become the default. But competing on price alone can eat into your margins without guaranteeing more customers.
Many SMEs Start Too Late
Waiting until December to start thinking about your Ember Season strategy means missing valuable opportunities to build awareness, create demand, and get into customers’ consideration early.
This masterclass will show you how to position your business clearly, build an attractive seasonal offer, and create a practical marketing plan with ideas that cut through the noise, turning the Ember Season into a real growth opportunity.
What You’ll Gain
What You'll Learn
Get practical insights from an experienced marketing professional on how to prepare your business for the Ember Season.
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How to understand what customers want during the season
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How to clearly position your business against competitors
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How to create an Ember Season offer customers will value
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How to develop a simple and consistent marketing message
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How to choose the right channels for your business
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How to plan content and promotions that can drive sales
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How to introduce new products without confusing your brand
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How to test demand before investing heavily
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Common Ember Season marketing mistakes SMEs should avoid
Be Seen. Be Chosen. Be Remembered.
The Ember Season isn’t just about selling more. It’s about making sure your business is the one customers notice, remember, and choose.
Learn how to turn seasonal demand into an opportunity to grow your visibility, attract new customers, and strengthen your brand.
1
Expert Speaker
60+
Minutes of Practical Insight
Meet the Speaker
Learn From a Creative Leader Who Knows How Brands Win Attention
Get practical insights from Anthony Eigbe, Chief Creative Officer, TECNO Mobile West Africa, on what it takes to build brands that stand out in competitive markets.
Drawing from his experience in creative strategy, brand building, and consumer marketing, Anthony will share practical lessons on how businesses can use positioning, creativity, and storytelling to capture attention and stay relevant during one of the busiest commercial periods of the year.
Anthony Eigbe
Chief Creative Officer
TECNO Mobile West Africa
Feyisayo Olupitan
Event Host
Assistant Brand Manager, Renmoney
Who Is This For
This masterclass is designed for business owners, entrepreneurs and managers who want to attract more customers and make the most of the Ember Season.
SME Owners and Founders
Looking to position their businesses clearly and stand out from competitors.
Retail and E-commerce Businesses
Preparing for increased demand, seasonal promotions and stronger competition.
Service-Based Businesses
Looking for ways to package and market their services during the peak period.
Growing Businesses
Ready to move beyond random promotions and build a stronger seasonal strategy.
Business & Marketing Managers
Responsible for driving awareness, campaigns, and sales during the peak season.
Why You Can’t Miss This
The Ember Season brings customers, but it also brings competition.
Everyone will be advertising. Everyone will have an offer. Everyone will be trying to get customers' attention.
The businesses that win won't necessarily be the ones shouting the loudest. They'll be the ones with a clear position, a compelling offer, and a message customers remember.
This session will help you prepare before the noise gets louder.
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Stand Out
Learn how to position your business and compete for attention in a crowded market.
2
Create Better Offers
Understand what makes an offer compelling without simply cutting your prices.
3
Get Customers to Choose You
Learn how to communicate your value in a way that connects with what customers actually want.
4
Turn the Season Into Growth
Go beyond short-term sales and use the Ember Season to build visibility, attract new customers, and create lasting business value.
Ready to Make Your Business Stand Out This Ember Season?
Join Anthony Eigbe, Chief Creative Officer, TECNO Mobile West Africa, for a practical session on how to position your business, attract attention, and make the most of the Ember Season.